Laura Willers de Souza

Masima

In Brazil, access to advanced neuroimaging remains limited by high costs, complex clinical workflows, and diagnostic tools that are often not adapted to local populations or healthcare realities.

Precision medicine in healthcare

Masima is a Brazilian healthtech bringing quantitative neuroimaging into everyday clinical practice. Founded by Laura Willers de Souza, a young scientist and PhD researcher, the company was created to bridge the gap between advanced neuroscience research and real-world patient care.

 

After seeing cutting-edge neuroimaging knowledge remain confined to academic publications while patients lacked access to objective diagnostic tools, Laura set out to make precision medicine for brain diseases more accessible across Brazil and, ultimately, Latin America.

Enabling earlier detection of neurological diseases

Masima transforms traditionally subjective brain imaging into standardised, data-driven diagnostics through proprietary AI models trained on local clinical data. As the first Brazilian healthtech to deliver quantitative neuroimaging reports across MRI, CT, and PET, Masima provides clinically validated reports in Portuguese, with local support and up to three times lower cost than imported alternatives.

 

Its cloud-based, infrastructure-free solution integrates into existing clinical workflows, enabling healthcare providers, including those in resource-constrained settings, to access advanced neuroimaging capabilities and improve early diagnosis of neurological diseases such as Alzheimer’s.

Key enterprise results

50 %

increase in medical staff productivity

10 %

more diagnostic assertiveness

Masima is democratising precision neuroimaging to deliver affordable diagnostics that support faster, more objective clinical decisions.

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