By offering its services on a pay-per-use basis, Oorja removes the upfront cost barrier that typically prevents low-income farmers from adopting solar technology. The company owns, operates, and maintains decentralised solar infrastructure at the farm level, enabling farmers to access critical services without having to invest in or manage the technology themselves. Tariffs are kept up to 50% lower than diesel-based alternatives, making clean energy economically viable for the most underserved farming communities.

Oorja’s services have helped farmers shift from growing only staple crops to cultivating high-value fruits, vegetables, and herbs. With year-round access to affordable irrigation, nearly half of Oorja’s users began cultivating a third cropping season in 2022. Oorja’s impact goes beyond energy access. The company provides climate-smart agricultural training to help farmers adopt sustainable practices such as organic pest management, composting, and the use of natural inputs. 

Women are active participants in the Oorja’s ecosystem. Through its Krishi Sakhi program, Oorja has trained more than 65 rural women in sustainable agriculture and agri-business management, equipping them with the skills and confidence to lead within their communities.